Ultimate Calorie Tracker Analyzes Calories Burned & Consumed to Deliver Personalized Meals

Calc'nEat

3 min read

January 2024 - March 2024

Jan - Mar 2024

At-A Glance

Alright, so what’s the problem?

Hectic schedules make healthy eating difficult

What I did

UX Strategy
User Research & Analysis
Wire-framing
Interaction Design & Prototyping
Branding Design
Usability Testing & Iteration

User Engagement

78%

Excited about Scan menu feature for nutritional insights

Third-party Integration

95%

Benefited from fitness and meal tracking integration

Plan Customization

92%

Satisfied with flexible meal personalization options

*All stats are averages. Data collected through 33 user interviews, providing insights for improvement.

Challenge

In today’s fast-paced world, balancing personal goals like weight management, fitness, or specific dietary needs becomes increasingly difficult amid the hustle and bustle of daily life.

So, how can I help time-strapped professionals in achieving a healthy diet while navigating packed schedules, social obligations, and financial or cultural challenges without compromising on health or convenience?

Solution

Calc’nEat: Your Personal Calorie Companion,

Fueling You Through Busy Lives

Calc’nEat is an app that simplifies healthy living by helping users track their calorie intake and burn.

With real-time insights from meals and workout sessions, the app ensures users stay on top of their health goals. Paired with chef-prepared, nutritionist-approved meals tailored to their needs.

Operating Principles

We bulit these principles to ensure a customer-centric and personalized experience, fostering trust and loyalty while distinguishing the service from competitors.

Research

My research led me to a few emerging patterns

that guided my direction

Individuals facing long work hours and exhaustion struggle to prioritize meal planning, often resorting to quick, unhealthy options like fast food.

Transitioning to a new environment, such as moving to a different country for studies, creates challenges in maintaining established routines.

From this, I concluded...

Time constraints are standing in the way of planning meals and maintaining healthy eating habits due to busy schedules and other commitments.

This begged the questions of

HMW improve the ease and time-efficiency to have healthy meals?
HMW simplify meal planning to fit seamlessly into busy lifestyles?

Competitive Analysis

We conducted a competitive analysis to understand how industry leaders tackle meal planning and convenience, identifying gaps to improve our offering. This analysis helps us stand out by delivering fully cooked, hot meals and introducing unique features unavailable in other brands, ensuring superior accessibility and service.

How would Calc'nEat Compare

Provides detailed nutritional values for all menu items, ensuring transparency and helping customers make informed choices.
Meals are cooked and prepared, emphasizing freshness and quality, distinguishing our service from competitors that may
offer pre-packaged or processed options.
Customers receive live updates on their delivery status, enhancing the overall customer experience by providing transparency and reducing uncertainty.
The app features a location tracking system, allowing users to monitor the real-time progress of their delivery, whether they
are at home, school, or work.
Access to a nutritionist within the app provides users with expert advice and guidance, fostering a holistic approach to health
and well-being.
Accommodates same-day delivery requests, offering flexibility and immediacy to customers who may have spontaneous
or last-minute needs.
Offering same-day cancellations sets us apart, ensuring a hassle-free experience that adapts to customer needs.

Storyboard

Iterated Wireframes (Mid-Fi)

Iterated Wireframes

(Mid-Fi)

Design

Usability Testing

With the mid-fidelity prototype, we conducted usability testing that identified key pain points, such as unclear navigation, complicated interfaces, and signup confusion, providing actionable insights to improve the platform's user experience. By refining these issues, we enhanced clarity, usability, and overall user satisfaction.

Setting Up

After entering your information, you can tailor your meals based on dietary and goal preferences, customize your subscription by selecting the number of meals per month or creating a custom plan, and schedule deliveries by choosing specific days for breakfast, lunch, and dinner. Additionally, you can track remaining meals, add more if needed, and set a delivery location for your orders.

Track Activity - In & Out

The activity main screen provides a detailed breakdown of your consumption, ensuring precise measurements of protein, carbs, and fat. It integrates with fitness apps to pull data on your workouts and calories burned, presenting the metrics in easy-to-understand visuals to help you stay on track.

Scan to Regain

The scan tab allows you to discover nearby partner restaurants or scan QR codes to access their menus, providing meal recommendations based on your preferences and adding selected meals to your subscription without leaving way for a cheat day.

Schedule your Calories

The application enables subscription customization by selecting the number of meals for the month and creating a personalized meal plan.
Step 1: Set Meal Times - Select specific days for meal deliveries, check remaining meals, and add more if needed.
Step 2: Set Location - After finalizing meals for the week, choose the delivery location.

Speed Up with Preference

With user preferences, the application can accelerate goal achievement by gathering additional information to tailor meals more accurately. Users can update their diet and goals, edit their profile, view the delivery schedule, and set a default delivery address.

Conclusion

Crunching Hectic Schedules with Nutritious Fuel

By incorporating design processes such as charrettes, storyboards, and usability testing, we refined the core features and functionalities of Calc’nEat to address the challenge of maintaining a healthy lifestyle.

Our goal was to empower users with convenience and personalized, nutritional meals. We remained committed to principles of a streamlined signup, intuitive usability, and modifiability, which guided us in creating an app that is user-friendly and adaptable. The expectations is to make a meaningful impact on the lives of busy individuals prioritizing their health.

Through pre- and post-interview sessions with 33 participants, we consolidated their responses into actionable metrics, guiding us in improving the product.